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Bet365 Review

bet365 are now the biggest online bookmaker in the world and very difficult to fault in all of the key areas for their customers.

When it comes to competitive odds, range of football markets, in-play betting, customer service, live streaming and a generous first deposit bonus, bet365 scores highly in every department.

New Customer Offer

New bet365 clients can claim a 100% first deposit bonus of up to £200 when opening an account using bonus code MAXCASH and making a deposit of £10 or more.

The 100% first deposit bonus from bet365 is unique in the betting industry for two very important reasons. The first is that it is in real money and the second is that it does not need to all be spent in one single bet.

Most online betting firms offer a free bet or bonus for an initial deposit, but what sets bet365 apart from the competition is that their first deposit bonus is in the form of bonus funds which do not all have to be bet on one event.

This means that if you sign up using bonus code MAXCASH then you can make a first deposit of £200 in order to receive a £200 bonus, but you don’t need to wager all £200 on one event as you would with some of the other free bet offers.

Instead, you can split stakes over a variety of different events and as long as you wager three times the bonus amount (£30 for a £10 bonus, £600 for a £200 bonus) then your bonus funds will be converted into real money.


bet365, now the biggest bookmaker in the world especially when it comes to football betting, are a private business owned almost exclusively by the Coates family, based in Stoke-on-Trent, England and also the owners of Stoke City Football Club.

Chairman Peter Coates founded the company in 1974 and bet365 now have over 10 million customers around the world, employ over 2,000 people and are among the UK’s largest private companies.

Odds and Markets

Many bookmakers may claim it but bet365 really do offer the widest range of football markets in the industry. Not only do they offer an incredible array of leagues from around Europe and across the world but they also offer in-running betting on many of these leagues. These are markets no other bookmaker is willing to price up.

Their odds are extremely competitive when it comes to football. While other bookmakers offer huge price boosts to attract new customers, bet365 tend to rely on their sheer volume of markets as well as their live streaming functionality to increase their client base.


The bet365 website prides itself on being one of the fastest in the industry and offers new customers a very easy-to-use site to find their football bet.

The layout is clear and uncomplicated; the latest In-Play events dominate the homepage with the vast array of pre-event football markets only a couple of clicks away. A lovely touch is provided by their fast links for football matches so you can select player or goal-related markets straight away.

It’s a user-friendly site which is always being improved for increased customer satisfaction.

Customer Service

Yet another strong area for this bookmaker, who offer 24/7 customer support and you can contact them using live chat, e-mail or a toll-free telephone number.

Customer service is available in a wide range of languages and the response times are very fast. You will find members of staff are very well trained and knowledgeable when it comes to dealing with your queries.

Live Streaming

Each year, bet365 streams over 70,000 sporting events to their members. To become a bet365 member, all you have to do is open up a free account. To view the vast array of watch & bet live streams on offer, you can make a deposit to the account and simply leave it there.

As long as your bet365 is funded or you have placed a bet within the last 24 hours, you will be able to view all available live streams online and via your mobile device. That includes many of the top football leagues around the world including every match from La Liga and Serie A and the picture quality is great.

Depending on where you are located you may experience some geo-blocking, which means you won't be able to watch the German Bundesliga in Germany, for example. bet365 is not permitted to stream certain events to the host country, which is why they use your IP address to present only events available to you in their live streaming schedule.


100% Euro Soccer Bonus

bet365's fantastic Euro Soccer accumulator offer includes the top domestic leagues in Europe along with the group and knockout stages of the Champions League. You can earn a bonus of up to 100% on your returns if you place accumulators on the Match Result markets of the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League. The bonuses range on a sliding scale all the way up from 5% for a treble to 100% for 14-folds or bigger.

Bore Draw Money Back

Don't let a blank scoresheet bore you again with bet365's Bore Draw Money Back offer. Place a pre-match Correct Score, Double Result (HT/FT) or Scorecast bet on ANY soccer match and if the game finishes 0-0 they will refund all losing bets on those markets!

Unlimited Places on First Goalscorer each-way bets

Place an each-way First Goalscorer bet on any match and be safe in the knowledge that if your player scores at any time during the game, bet365 will pay you out at 1/3 odds. This is especially beneficial for high-scoring matches.

Bookmaker Facts


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