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Stan James


Stan James review

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    Stan James Review

    Stan James are a no-frills bookmaker with a well-presented website which allows customers to place bets on Euro 2016 fast and at great prices.

    They have built up a solid reputation within the betting industry over the past few decades and were one of the first firms to offer in-play betting.

    Their football product has improved significantly in the past couple of years. Stan James cover all the major leagues around the world as well as a lot of minor leagues, so they cater for all customers. They provide live radio commentary of all Premier League games as well as live streaming selected matches from La Liga, Serie A and even the Japanese League.

    Stan James aggressively promote their money-back special offers as well as their promise to go top price on many of the most popular markets for the biggest games. They also offer customers a new platform of information provided by 'KickOff' which gives readers form, previous results and likelihood of your results happening.

    When you sign up to Stan James, use promo code MAXIMUMBONUS to make sure you get a free £20 bet when you bet £10.

    New Customer Offer

    How do I get my £20 free bet?

    It's easy to get your hands on a £20 free bet. All you have to do is:

    1. Click on this Stan James link
    2. Visit the sign-up page and register an account using promotion code MAXIMUMBONUS
    3. Place a bet of £10 at minimum odds of 4/5 on any market and Stan James will match it with a free £20 bet. Simple!

    Wagering Requirement

    • To qualify for a £20 free bet, your first real money bet must be a qualifying bet of £10 or more  
    • A 'Qualifying Bet' is a bet at odds of 4/5 (1.80) or greater on a sports betting event of your choice 
    • Any bet(s) placed on a non-runner, push or void selection will not count as a Qualifying Bet
    • The Free Bet offer will be credited to your account within 24 hours of your Qualifying Bet being settled and will be available to use for 7 days
    • Any returns from a free bet are paid exclusive of the stake
    • The Free Bet offer is available only once per person, household address, email address, debit/credit card number and IP address
    • The Free Bet offer is available for new customers that are located in the United Kingdom and Ireland 
    • The Free Bet offer cannot be used in conjunction with, or to contribute to, any other Stan James promotion or new account offer
    • All amounts stated in the terms and conditions are in GBP. Any bets in EUR will be based upon the currency equivalent of the GBP value


    Stan James is a privately-run bookmaker that originally began with a small group of betting shops in Berkshire. Founded by bookie Steve Fisher in 1973, Stan James continues to be family run and Steve's son Peter is the MD. There was never a real bookie called Stan James, Stan is the combination of Steve's name and his wife's name Ann.

    Stan James has only a small number of shops in the UK and a larger internet and telephone betting operation in Gibraltar which handles millions of pounds of bets per day. During the past 10 years, Stan James have built a reputation for innovative markets, value prices and especially in-running betting.

    Stan James has customers around the world but is particularly active in the UK, the Czech Republic, Canada, Germany, Greece, Israel, Italy, Spain and Sweden.  

    Odds and Markets

    When researching Stan James, we were pleasantly surprised at the markets they have on offer to their betting customers. The bookmaker offer odds on all the major leagues both in Europe and around the world but it's their coverage of the minor leagues like Mexican League, Israeli League and Singapore League that impressed us. 

    Stan James also give their punters a little bit extra by running with top-price offers week in week out and across a wide range of sports. And when they say they will be top price, they mean it. Unlike some other bookies, they don't just pick and choose a handful of other bookies to match prices with! They have already committed to being top price on the Home Nations for all their Euro 2016 matches!

    Although not renowned for having a reputation of money-back specials, Stan James are certainly trying to change that mindset by offering some excellent specials for new and existing customers for all the major football matches and this looks sure to be the case for Euro 2016.


    There is no question Stan James are on the money as far as their website is concerned. The homepage is aesthetically pleasing to the eye with a list of sports in a left-hand menu, the latest upcoming events featured in the middle of the page, with fast links available to events that are about to start on the right-hand side. Thanks to the use of drop-down menus, navigation around the website is excellent, while the bet slip function is neat and easy-to-understand. The only criticism we would have would be the often annoying casino banners on the football page when placing your bets. 

    Customer Service

    Stan James offer 24/7 customer support and they are very quick to respond to any customer query. There is live chat available and a toll-free number for UK Customers, while you can also place a bet over the phone using your online betting account. 


    As mentioned above, Stan James are trying to ramp up their range of money-back specials and for the big matches these are the ones they tend to favour:

    Just A Second

    Money back on losing First Goalscorer bets if your chosen player scores the second goal instead of the first

    Euro 2016 Golden Boot

    Place a bet of £20 or more on the Euro 2016 Top Goalscorer market and get a £5 free bet every time your selection scores!

    Stan James

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