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William Hill


    Players from United States accepted

    William Hill Review

    Having been one of the world's most popular bookmakers since their formation over 80 years ago, William Hill are one of the biggest sports betting companies the world over and their football section is quite simply one of the best around.

    With a huge variety of leagues and matches available to bet on, they are one of the first stops if you're looking for a bookmaker that covers as much as possible - including In Play too. There aren't many other bookmakers that will offer you the chance to bet on matches ranging from Euro 2016 fixtures to Czech Republic U19 matches and they claim to now offer odds on over 60,000 football games per year - mind blowing!

    Although at first glance the homepage may be a little confusing with it's promotional content, once you reach the football betting markets you will find a comprehensive and well laid out sportsbook, with options to view matches by competition, country or date and all odds clearly displayed when you click on each individual match.

    Join William Hill via our exclusive link, bet £10 and get £20 free! 

    New Customer Offer

    When you sign up and place your first £10 bet on any football market, William Hill will hand you two free £10 bets so you can get underway with football betting as quickly as possible!

    Wagering Requirements:
    - Your first bet must be on a football market
    - Your first bet must be a single at odds of 1/5 or greater.

    Euro 2016 Offer



    William Hill brand themselves as the UK's leading bookmaker and they're certainly among the most popular and trusted gambling brands in the country. With an easy-to-use website, a much-praised mobile and tablet app and no fewer than 2371 shops on the streets of the United Kingdom, it's fair to say that William Hill is a brand that has become synonymous with football gambling over the years.

    'Wills' as it is are affectionately known by punters, has been listed on the London Stock Exchange for 14 years and they employ over 16,000 people in nine different countries. 

    The stats quite simply don't lie - William Hill is so popular because they offer one of the best football gambling platforms around. That's why their Sportsbook App has been downloaded over 2.5m times and why they have over 3 million online customers across the globe.

    Odds and Markets

    One thing you get when you're betting on football with William Hill is depth. Not only do they offer odds on a huge amount of matches compared to some other bookmakers, they also offer a huge amount of markets on each match, with over 200 markets readily available on most top tier fixtures. 

    What's even more impressive is the depth that is now offered on In Play football. At any one time you can head over to the William Hill site and find matches to bet on from any far flung corner of the globe, from Colombian reserve football to this summer's Euro 2016 matches - they're all there to bet on, pre-match or In Play!

    The likes of Paddy Power and bet365 are perhaps able to offer better odds on win-draw-win markets than William Hill are due to their sizeable on-street presence. However in some of the deeper markets, particularly first goalscorer odds, you will often find Wills leading the way in terms of price.


    With a tonne of promotional content on the homepage, punters can sometimes be put off or distracted - but don't be! Once you reach the William Hill sportsbook and in particular the football tab, you will find an excellent user interface, which is among the easiest to use on the market. 

    Although you won't be able to watch any Euro 2016 matches live, you can tune in to a tonne of live streamed games on William Hill's site - perfect for those In Play punters! They also offer the "Tip Advisor" a platform upon which gamblers can share their tips, winning slips and those oh-so-close losing accumulators.

    Customer Service

    Although William Hill's customer service could be easier to find, they are quick to help with any problems you may have. By clicking the 'Help' button at the top of the page you can perhaps find your answer from one of over 170 FAQ’s listed on the site or, alternatively, they have 24/7 live chat, telephone and email services.


    William Hill are known for their long-running promotions, rewarding loyal customers who continue to bet with them. Here are some of the most popular at the moment:

    Fantasy Football League - Fantasy Football has become vastly popular in the UK over the last few years - prove your knowledge at William Hill and you could win up to £1000 in free bets!

    Acca Insurance - Place an acca involving five or more teams and if you're let down by one, William Hill will refund your full stake in the form of a free bet.

    Bore Draw - If a fixture ends 0-0, William Hill will refund any losing Correct Score and Double Result bets on the match in the form of a free bet.

    Goalscorer 2nd chance - If you back a first goalscorer and he bags the second goal of the match rather than the first, Wills will refund your stake in the form of a free bet - nice!

    Live Streaming Details

    If you're a William Hill account holder, you can access WHTV free of charge! Here you can watch any number of top level sports fixtures across the globe and place bets easily as In Play odds are listed alongside each stream - you simply need to be logged into your account and either have money in it, or have used the account to place a bet within the last 24 hours to watch WHTV, where football, snooker and tennis, alongside several other sports are live streamed so you don't miss any of the action. 

    William Hill TV also post exclusive viral video content and tips for upcoming sports. Former Premier League footballer Robbie Savage is often seen posting tips videos here and he has a fantastic track record which he'll be hoping to keep up during this summer's Euro 2016 tournament. 

    How to get William Hill's new customer offer:

    1. Click here to register a Wills account in minutes
    2. Enter MAXBONUS in the Promotional Code field
    3. Make your first deposit of £10 and place your first bet
    4. Receive a £20 free bet

    William Hill Bonuses

    William Hill

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